What Should Chateau Margaux Do?

What Should Chateau Margaux Do? Chateau Margaux, in Bordeaux neighborhood, has been the virtually splendid vinos for many eld with excellent reputation. Being the designated drink-coloured-coloured in the French State Banquet, the reputation is universal. at that place is limited room for the improvement of the shuffling images. With the rapid growth in the cosmopolitan wine market, it is time for Chateau Margaux penetrating into it. mainland mainland chinaw be, unrivalled of the markets with rapid growth in economy, go forth be one of the best options. With the braggy population and growth in economy, the china wine market has expanded rapidly, specially for the wine in Bordeaux region.From the statistic from the China wine-coloured Information Website, the import of wine from Bordeaux region has increased 82% in 2007 and soared 21 times in 8 eld time. There is really a great opportunity for Chateau Margaux entering this huge capability market. In order to enter the China wine market, the top priority is to resurrect the brand and products. later on cultivating in China market for years, French wines has become the pronoun of philander and elegance, and even the symbol of luxury.It is suggested that Chateau Margaux should set up a luxury store with wine cellar in China. The main usance of the setting up is not merchandising wines in the stores, but increasing the promotional material of the brand and products by holding contrasting kinds of function. Since the first step is to let batch be intimate about Chateau Margaux, it is a correct idea for Chateau Margaux inviting celebrities and wine critics to the open communion of the luxury store. Press conference base also be held to introduce Chateau Margaux to the public.This get out be the stepping stone for Chateau Margaux entering the China market. As new to the China market, it is meaty for Chateau Margaux taking part in just about arrangements and also wine tasting events, t he exchangeables of the 2008China International booze & Liquor Expo. In participating in the 2008China International Wine & Liquor Expo, which is the biggest wine professional exhibition in China, Chateau Margaux arsehole let consumers know to a greater extent about the products and even can take the benefits from the upcoming 2008 Beijing prodigious Game.However, during all the promoting functions, it is important to keep the image, Chateau Margaux is a grand and luxury product After promoting the brand and products to the public, Chateau Margaux should react immobilely to fit out with the China wine market. As most of the potential consumers in China are new to the high-end wine, they would like to know more information about the particular wine or even particular vintage, which is not included in the label of Chateau Margaux.A booklet introducing different Chateau Margaux wines will be published to let consumers have more in-depth information. Besides, it is possible for C hateau Margaux co-operating with China food enterprises since wine paired with food will be one of the ways to gain ground the products. Since the wine market in the rising economies countries like China increased so quickly, getting market shares in these places as quick as possible will promote the future growth of Chateau Margaux to the worldwide wine market. (521 words)